When you get tired of analysverktygets ready reports, it's time to take a closer look at the pros functions. Google Analytics' Advanced Segments "and" custom reports "pull business benefits for real statistics. And it is not as advanced as it sounds.

7 out of 10 companies in the United States measure their marketing and working with web analysis
73 percent of US companies using a web analytics tool, according to Forrester. But there's no wild guess that the vast majority just scratches the surface when it comes to using the features and opportunities for in-depth analysis.

Business goals differ from company to company:


All companies have different conditions, and now you can customize the analysis tool for analyzing the right things for you. Set the segments that are relevant to your website and what reports you need to make the right decision. Then you will find treasures and new insights into data that was previously hidden under the general reports.

Company History Media publishes magazines and books such as All About History, Military History and Popular History. They use the advanced features of Google Analytics to make their business decisions. The starting point is to trim marketing as much as possible. We then work some years back with a relatively well-developed reporting system, where we make internet marketing to other marketing, primarily to draw in new subscribers, says CEO Erik Oswald. A year ago, we did not have these reports. Now it is a matter of course. We go through them together every week. There is a gradual increase in knowledge, says Erik Oswald. In developing the approach takes History Media Using web analytics consultant Gustav Bergman on Kanban Marketing. Once fixed traffic so it's conversion you should put effort into. There you can, with fairly simple changes, double conversion and then it costs each client half as much.
Best Tips And Techniques To Make Your Marketing Profitable By Use Of Google Analytics 2
Best Tips And Techniques Use Of Google Analytics

For the optimization of pages, it can often be very small differences that determine the outcome. Try a different placement of an exclamation point, adjust the color, change the title. Any change can increase conversion by 50-100 percent. Then it is good to have a custom report in Analytics, so that one very quickly and easily check the change you work with, says Gustav Bergman.

With the help of the fast feedback can the development process go faster. I've been through to make changes to a site that has increased the conversion rate by 600 percent. It does of course huge differences on the total effect and how much money you can pay for a visitor.

Using custom reports and advanced segments might seem like a time consuming effort - more digits to analyze is not at the top of many lists.

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