What About SEO Adaptive To Recover The Position And Ranking Lost?
Google remains by far the preferred search engine of Internet users and organic positioning the most important recuse with Adwords ads to generate traffic to the website. As a side business of Google and its major income is through the clicks generated from Adwords ads and secondly the credibility of the search engine is to provide the best and most relevant natural and organic where no results, and when we say nobody is nobody can pay a penny or millions of dollars to Google to position yourself in a certain place in the result set. That is the great value of google and which has also earned its reputation and millions and millions of dollars daily paid through advertisements. But the importance of organic positioning is becoming increasingly important, since due to increased competition for the best ad positions, the cost per click has become more expensive every year.
Adaptive What is SEO?
Adaptive SEO is a technique developed by WSI great technical team comprised of some of the best and most important specialized in SEO and digital marketing firms with experience accumulated through the daily practice of positioning of thousands of sites in top positions Google around the world.
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Basic Structure Of Digital Marketing:
This article will discuss the basics that must contain a digital marketing so you can evaluate your website and see if it is connected and promoted on the network to maximize its use.
We Started With The Website And Landing Pages.
- The website is the set of pages grouped under a single domain, and landing pages are those we use to direct visitors to specific purposes.
- On site we have full control and we can take our visitor through it to perform a conversion within the site.
- Conversion is the action we want our visitor makes on our site and might be filling this contact form, download a document request a quote for our product, make a comment, a phone call or buy a product if the purpose of our site is to sell online.
- Once our site is optimized conversion architecture is necessary to bring qualified traffic, ie visitors who qualify within our target audience.
- We do this out using the following components or systems:
PPC or pay per click:
We can place ads on search engines like Google, Yahoo, Bing and Ask, and place ads pay per click them. This allows us to quickly position within the search engines.
The most common system is the called Google Adwords.
Each time a person you like, observes our ads, finds attractive and clicked, the browser loads us the cost of a click to our account and the visitor is directed to the landing page we have determined for this ad .
SEO Or Organic Or Natural Positioning:
This is the position given by the search engine algorithms and according to hundreds of features evaluated in each of the pages of our site to assign an index that corresponds to the position occupied in our search results.We obtain visits without cost per click due to positioning. The better the index get more views and technique to get called optimization search engines or SEO for short.
This is an excellent way to bring qualified people to our site visits, but on one condition: that for these visits are really qualified, the database of email this optimized, ie the recipients are people who really can be potential customers and according to the rules of sending mass mailings, agree to receive emails from our company.
Facebook, Twitter, Youtube, Google+, LinkedIn and many more, are a very important element that helps to drive traffic to our site and are very supportive for natural positioning. Is required for proper application and use appropriate methodology to use.
At WSI we are dedicated to creating and implementing strategies of digital marketing that get results.
Visit our website, follow us on our networks for advice and tips on how you can leverage these tools or, contact us and we will design and implement a digital marketing strategy for your business.
Tools For Ecommerce:
Today it is possible for SMEs to have a shop on line.
Until recently small businesses (SMEs) could not think about the possibility of having an online store. Costs and implementation of it is out of all proportion to their business, making ecommerce was just for big companies.
Today that was left behind, even considering to sell the line not only products but services is now possible and would be highly desirable to continue to have a presence in the market that increasingly requires us updated with new tools, especially those relating to the world of internet.
Tools Are Free Or Low Cost Ecommerce:
There ecommerce softwares are easy to configure and others requiring some experience but even so are tools with which they can begin to test the market and being able to maturing achieving objectives and go meet them.
Among the best known are:
- MercadoShops. This platform is integrated with eBay and can be used to put the store on Facebook.
- Bigcartel. If you only require to sell up to 5 products, this may be the choice because its free version allows. Excellent for beginners to the online store.
- Shopify . It is simple and it is possible to create a mobile version of the online store.
- Paypal. This is a powerful and secure platform. With it requere not have a shop on line to receive payments can be made directly on a website or through email and is very secure.
- Volusion. It offers predesigned templates to complete the design of the store and different levels of ecommerce software.
- Prestashop. It has Spanish version and is a very comprehensive tool with over 310funcionalidades and many possibilities to configure the online store. Has mobile version. Need a webhosting own. Provides design flexibility and customization.
- Magento Community. It has powerful management features and is the tin¡endas used for many products. Has paid version offers many options and has a very high cost. It offers accommodation on the same income.
- Bigcommerce. They offer a trial with no obligation for 15 days. Has different settings. Support in Sydney and Austin, Tx.