The Development Of Online Business Why Is It Important In 2015?

Today, we often meet with the fact that consumers are increasingly using the Internet for product reviews and shopping. Referring to the fact that, of course, is the starting point: if consumers are not migrated with such speed and enthusiasm in the online world of goods and services, the company would not invest in them. However, surprisingly, according to the research on the world market, the growth of online revenue in the consumer segment over the next five years will be a task more difficult than for example in the other two segments: advertising and Internet access.

From the point of view of the leading position of advertising in the transition to digital revenue, growth forecasts speak for themselves:
 

1. Digital advertising revenue increased from 14% of total global advertising revenue in 2009 to 25% in 2013, and will reach 33% by 2018, with the support of mobile internet up to 55%.
    
2. Digital revenues from consumers - excluding the cost of internet access - accounted for only 10% of consumers in the entertainment and media revenues in 2013, and will reach 17% in 2018.
    
3. The fastest growth in spending will occur in the third segment - the actual access to the Internet - at a fraction of which have 25-30% of all costs in entertainment and the media.

The Differences In The Dynamics:

So, why is there such a disparity? It's not that consumers something keeps on costs in the online environment to purchase goods and services. Most likely, the differences come from the growth of the contrast in the growth dynamics of each sector.

Since digital TV options and the growth and spread advertisers are increasing, they are rapidly translate its budget to the Internet environment: by 2018, the global Internet network will be ready to overtake television as the largest advertising platform.

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In comparison, consumer spending translated into digital by creating and providing them with new goods and services, is a better prospect.

Meanwhile, revenue for Internet access will continue to strengthen its position "keeper" of digital services that customers want. In view of this, the growth of "access 24/7" and micro transactions suggest that the key to the monetization of online consumers, is the use of flexible business models that offer choice and better service.

Video and music online will be the most rapidly growing consumer sub-segment over the next five years.
Opportunities in various industries ...

I think in our highly digital society, these trends of growth - and change consumer behavior, which they are guided - have consequences that go far beyond the scope of online entertainment and media.

To illustrate why, I want you to bring a few turning points, which are now in sight:
 

• In 2009, revenue from TV advertising was twice as much revenue from online advertising, but in 2018 online advertising will be more than $ 20 billion dollars more than TV advertising.
• Internet advertising will double its stake in contrast to the total income of TV commercials for the next five years.
• Mobile advertising will overtake Internet advertising in 2015.

For advertisers across all industries - from consumer goods and finishing in financial services and retail trade - the rapid growth of digital and mobile internet advertising provides extensive opportunities to attract more potential customers in a more unobtrusive way, and give them a greater advantage of choice and prospects than ever however.

However, doing so successfully - especially developing advertising for mobile devices - companies need to do much more than just adapt advertising.

Given that this can be a very important first step, a steady income from mobile advertising formats require the development according to the specific needs and characteristics of mobile devices.

Advantages of the Internet led to flow of advertising budgets of companies, and I think this is a good opportunity that can not be ignored, no business.