Request "Webinar" is quite popular among Internet users. Webinars actively entered the life of the part of the Internet audience that comes for knowledge and new information on topics of interest to her.
Second, to promote. Especially if successfully carried out an advertising campaign and invited representatives of the media and opinion leaders.
Everyone has probably at least once came to a virtual room, asking questions or answering questions from the speaker, put emoticons in the chat. This is really convenient - online seminar (online session), which takes place in real-time with the effect of the living presence of feedback and question-answer. And it does not need to specifically meet, somewhere to go, spend time on the way there and back.
Sitting in his favorite chair in front of a computer, with cup of coffee, you scratch behind the ear, furry pets, nestled in your lap, and attend a clever speeches of the speakers, but still slides on the screen in the subject. Therefore, this form of distance learning and information now incredibly popular.
But webinars and are a powerful marketing tool that uses very active business. According to the Institute of Marketing Research USA (http://www.msi.org/) the number of businesses that began to use webinars, only for 2013 increased from 32% to 65%.
Business Uses Online Seminars For Many Tasks:
Firstly, to win the trust. Potential customers can look to you and your proposal, and you have a great chance to feel out - whether it is your target audience, and if so, to learn more, where it "hurts" to offer the best solution for it and make the most to gain.
Second, to promote. Especially if successfully carried out an advertising campaign and invited representatives of the media and opinion leaders.
Third, to collect e-mail addresses, create a database of subscribers so that in the future due to competent marketing translate them into the category of loyal customers.
Fourth, to train their employees or team members who may be in different geographical latitudes.
And, perhaps most importantly, for what is created and any business - to increase sales, promote your products, services and work effectively with existing clients. It's no secret that sales in the forehead do not work, including on the Internet. In order to have bought something, you need to make 5-7 touches to a potential client (and statistics Google- 10-12!) Due to these touches are built a relationship of trust, only then you can expect that the customer will begin to strengthen in thought that only need to buy from you!
And of all the marketing strategies that produce marketing, webinars are in third place after personal meetings, seminars and live video on the effectiveness of attracting potential customers and create relationships (trust relationships). In this case, personal meetings - the most expensive tool in sales and webinars - an inexpensive, accessible to all alternatives.
Thus, the main benefits of using webinars in your business:
- You can attract a large number of participants with no geographical reference.
- The cost of basic resources - money (including rent), time, energy in times less than during the live event.
- Increases your personal effectiveness, you save a lot of time.
- You can record a webinar, and records used to create information products. This is a great source of creation line intermediates (Front End) to increase the sales of your expensive products.
- Webinars in the form of "questions and answers" you can use for market research. Frequently Asked Questions - ready material for your marketing studies and proposals.
If you have clients and you plan to increase sales in your own business, you just need to include webinars into your marketing strategy.
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